Definition | Meaning
The likelihood that a given brand name will be readily visualized by its intended audience.
Example | Illustration
the name of the computer company Apple lends itself to easy iconicity
Etymology | Origin
Definition | Meaning
Any medical, healthcare, or pharmaceutical name.
Example | Illustration
Etymology | Origin
Greek iatros ‘physician’ + onuma ‘name’
Definition | Meaning
A brand which promotes as one of its key elements an ingredient brand.
Compare | See
Definition | Meaning
Any of two or more companies, products, services, etc. sharing the same brand name.
Example | Illustration
Etymology | Origin
Definition | Meaning
Any word which encompasses the entire category.
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‘body’ is a holonym of ‘head’, ‘hand’, etc.
Etymology | Origin
Greek holo ‘whole’ + onuma ‘name’
Definition | Meaning
Any brand name derived from mythology or religion.
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Saint Brendan’s Superior irish cream liqueur, named after the Irish saint
Zeus salad dressing, named after the Greek god
Etymology | Origin
Greek hieros ‘holy’ + onuma ‘name’
Definition | Meaning
Any word identical to another in its written form, but different in sound and meaning.
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the present tense of the verb ‘to read’ (i.e. “Let’s read this story together”.) and the past participle of the same verb (i.e. “He read me a lovely poem”.)
Etymology | Origin
Definition | Meaning
A sporadic sound change characterized by the omission in speech of one of several consecutive identical sounds or syllables.
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instead of pronouncing three individual ‘w’s to describe the ‘www’ of a URL address, people may only pronounce one or two ‘w’s
Etymology | Origin
Definition | Meaning
a name with a distinctively feminine tonality
Example | Illustration
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Definition | Meaning
In English, the verbal form ending in ‘-ing’, conveying the meaning of the verb but used as a noun.
Example | Illustration
Martha Stewart Living magazine
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