To a trademark attorney, genericide is a major headache, but, to a marketing professional, it can be the classic good problem to have. It means that your offering is dominating its category, and you must pair your brand name with an existing or new category descriptor.
Any affix (prefix, suffix, or infix) which unites a set of otherwise unrelated names.
Example | Illustration
McChicken, McNuggets, and McRibs are examples of the McDonald’s ‘Mc-’ brand name prefix formative, which the company has successfully defended in court
Any brand name consisting of a complete exclamation designed to express an emotional reaction to the product and invariably marked with an exclamation point.