Category Archives: Uncategorized

metanalysis

Definition | Meaning

  1. The consumer’s interpretation or analysis of an unfamiliar name, the process of which may include folk etymology, analogy, etc.

Example | Illustration

Etymology | Origin

Compare | See

  • folk etymology
  • analogy

meronym

Definition | Meaning

  1. Any word that names a part that belongs to a larger entity.

Example | Illustration

  • any word that suggests a part-whole relationship, such as ‘door’ or ‘window’ in ‘house’ or ‘engine’ or ‘steering-wheel’ in ‘car’

Etymology | Origin

Compare | See

  • holonym

metabrand

Definition | Meaning

  1. Any brand which transcends several categories and prompts consumers to see those categories in a new light.

Example | Illustration

  • Oprah Winfrey

Etymology | Origin

Compare | See

  • megabrand
  • range brand

markedness

Definition | Meaning

  1. Any distinctive surface quality which distinguishes a name from its ordinary counterpart in the lexicon.

Example | Illustration

  • a name may be marked graphemically, orthographically, phonemically, morphemically, semantically, syntactically, or in some combination of any or all of these

Etymology | Origin