>A word’s extrinsic, figurative senses, including its overtones and shades of meaning.
Example | Illustration
the word ‘travel’ can connote different things to various people – some may think of driving a car, while others think of journeying to exotic locations, while still others think of the hassle involved with getting from airport to airport
The likelihood that a particular word will occur in the neighborhood of another word.
Example | Illustration
This tendency can be exploited by commercial names. The words ‘spick’ and ‘span’ are an example of collocation; the phrase these words always from inspired the Spic and Span brand cleaning product name.