Definition | Meaning

1. Any brand name which bears no direct relationship to the company, product, service, or attribute it describes.

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• Apple

Etymology | Origin

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• descriptive name
• fanciful name
• suggestive name

Definition | Meaning

1. Any brand name particularly well-suited to to its category.

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• Silk (soy milk)

Etymology | Origin

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Definition | Meaning

1. An alternative name or descriptive epithet.

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• The Uncola is an appellation of 7-Up brand soft drink.

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• nickname
  

Definition | Meaning

1. Any name formed by the omission of the initial syllable of a word or phrase.

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• blog (web log)

Etymology | Origin

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Definition | Meaning

1. Any brand name created as the direct opposite of another name.

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• The Uncola (7-Up)

Etymology | Origin

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Definition | Meaning

1. Any company, product, service, etc. that has not yet been given a name or a code name.
2. Any brand name so bland that it blends into the crowd.

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Etymology | Origin

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Defintion | Meaning

1. A name with a distinctively masculine tonality.

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• Red Bull brand energy drink

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• gynonym

Definition | Meaning

1. Any acronym or abbreviation that is so well established that its origin is no longer widely understood.

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• scuba (self-contained underwater breathing apparatus)

Etymology | Origin

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Definition | Meaning

1. Any brand name whose use is chronologically incongruous.

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• Orville Redenbacher
• Roman Meal

Etymology | Origin

• Greek ana- + chronos ‘time’

Definition | Meaning

1. The blending of two or more meanings into one brand name.

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• Dodge Caravan

Etymology | Origin

• Old French amalgame < Late Latin amalgama < Greek malagma ‘soft mass’