Definition | Meaning:
A new category name developed in response to the development of another new category name, in order to avoid confusion as the result of a cultural or technological change.
Example | Illustration:
‘acoustic guitar’ in response to ‘electric guitar’
‘analog watch’ in response to ‘digital watch’
‘live performance’ in response to ‘pre-recorded performance’
‘real cream’ in response to ‘non-dairy creamer’
‘snail-mail’ in response to ‘e-mail’
‘whole milk’ in response to ‘skim milk’
Definition | Meaning:
The repetition of syllables within a brand name.
Example | Illustration:
The initial syllables of Boboli brand Italian bread crust are an example of reduplication.
Note:
Reduplication is relatively rare within English, but it is a common word formation technique within many other language families, including Malayo-Polynesian.
Definition | Meaning
The study of the psychological factors involved in the perception of, and response to, language.
Example | Illustration
the memorability of brand names
Etymology | Origin
Compare | See
Definition | Meaning
The acquisition by a word of a new meaning under the influence of another word in the same associative field.
Example | Illustration
Etymology | Origin
Compare | See
Definition | Meaning
A false name adopted to protect a trade secret, and, not coincidentally, to arouse the interest of the target market.
Example | Illustration
Ginger was the pseudonym of the Segway human transporter
Etymology | Origin
Compare | See
Definition | Meaning
Any name capable of being owned and trademarked, as opposed to a descriptive name.
Example | Illustration
Etymology | Origin
Compare | See
Definition | Meaning:
A brand associated with a product or family of products.
Example | Illustration:
The iPhone is a product brand .
Definition | Meaning
Any word or brand name created by the whimsical blending of two or more other words, as found in the works of Lewis Carroll.
Example | Illustration
Snapple , a portmanteau of the English words ‘snap’ and ‘apple’
Etymology | Origin
Compare | See
Definition | Meaning
The proliferation of words sharing a single, ancestral root.
Example | Illustration
the English words ‘aggregate’, ‘congregate’, ‘egregious’, ‘gregarious’, and ‘segregate’ are all derived from the Latin root greg- ‘to flock, to herd’
Etymology | Origin
Definition | Meaning
The use of multiple names for the same company, product, or service.
The use of several words to create one brand name.
Example | Illustration
Etymology | Origin
Compare | See
Posts navigation