Definition | Meaning
- The use in naming of a play on words, including but not limited to punning.
Example | Illustration
- L’eggs pantyhose
Etymology | Origin
Category Archives: Uncategorized
parent brand
Definition | Meaning
- Any brand which lends a portion of its identity and equity to one or more subsidiary brands, most often by sharing its name.
Example | Illustration
Etymology | Origin
oxymoron
Definition | Meaning
- A figure of speech containing an actual or ironic contradiction.
Example | Illustration
- ‘jumbo shrimp’
Etymology | Origin
orthography
Definition | Meaning
- The art of spelling.
Example | Illustration
Etymology | Origin
oronym
Definition | Meaning
- A string of words which sound the same as another string of words.
Example | Illustration
- ‘ice cream’ is an oronym of ‘I scream’
Etymology | Origin
Compare | See
- homophone
onymous
Definition | Meaning
- Having a brand name.
Example | Illustration
Etymology | Origin
Compare | See
- anonymous
onomatopoeia
Definition | Meaning
- The creation of a brand name or catchphrase that sounds like what it refers to.
Example | Illustration
- The ‘Snap! Crackle! Pop!’ of Kellogg’s Rice Krispies puffed rice cereal
Etymology | Origin
onomastics
Definition | Meaning
- The study of names and naming practices.
Example | Illustration
Etymology | Origin
numeronym
Definition | Meaning
- A name composed of a number or numbers.
Example | Illustration
- Pepsi One
- Coke Zero
notional word
Definition | Meaning
- Any word which denotes a person or thing, an act, or a quality, in contrast to a relational word, which merely expresses a grammatical relationship between notional words.
Example | Illustration
- brand names are typically based upon notional words
Etymology | Origin