A system of names serving to identify and unite the individual offerings of a company, product line, or service line.
a more general term for all of the names associated with a company, product, or service, including, but not limited to department names, job titles, feature names, benefit names, ingredient names, flavor names, etc.
Example | Illustration
General Mills, for example, has a line of cereals based upon the names of monsters: Boo Berry,Count Chocula, Franken Berry, and the sadly departed Fruit Brute and Yummy Mummy
Any word free of any significant taboo in the languages under consideration, meaning that it may be employed without reservation in the creation of a brand name.