Definition | Meaning
The system by which a company’s portfolio of names are organized, including the process of introducing new names and retrofitting acquired names.
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A well-structured naming architecture will help a company decide if a new product should employ a proprietary name or descriptive name or if the new name should share a common theme with one of more of the company’s existing products. Even more importantly, a clear, effective naming architecture will help the company’s customers buy its products or services.
Etymology | Origin
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brand architecture
brand nomenclature
naming protocol
naming standards
nomenclature
Definition | Meaning
The art, science, and craft of developing the ideal name to identify a given company, product, service, category, feature, benefit, etc.
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Etymology | Origin
Definition | Meaning
The ability of a brand name to trigger a response in the mind of a consumer.
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the Coca-Cola and Disney brands have extraordinarily high name recognition around the world
Etymology | Origin
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Definition | Meaning
The affectation by one social group of the distinctive linguistic habits of another in order to curry favor with that group.
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in the United States, a country music singer who adopts a fake southern accent is striking a mucker pose
Etymology | Origin
Definition | Meaning
Any meaningful linguistic unit which cannot be further subdivided into smaller meaningful parts.
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in English, the letter ‘s’ in final position (at the end of a word) is a morpheme indicating plurality
Etymology | Origin
Definition | Meaning
Any brand name consisting of a single word.
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Etymology | Origin
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A misheard song lyric.
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Etymology | Origin
Definition | Meaning
Any word or name created in direct imitation of another word.
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the word ‘litterbug’ was coined on the analogy of the word ‘jitterbug’
Etymology | Origin
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An unusually short name.
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The Motorola Q brand mobile device.
Definition | Meaning
The substitution of one name for another of similar meaning.
Example | Illustration
using the term ‘the White House’ to refer to the Executive Branch of the United Sates government
Etymology | Origin
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