Category Archives: Uncategorized

naming architecture

Definition | Meaning

  1. The system by which a company’s portfolio of names are organized, including the process of introducing new names and retrofitting acquired names.

Example | Illustration

  • A well-structured naming architecture will help a company decide if a new product should employ a proprietary name or descriptive name or if the new name should share a common theme with one of more of the company’s existing products. Even more importantly, a clear, effective naming architecture will help the company’s customers buy its products or services.

Etymology | Origin

Compare | See

  • brand architecture
  • brand nomenclature
  • naming protocol
  • naming standards
  • nomenclature

naming

Definition | Meaning

  1. The art, science, and craft of developing the ideal name to identify a given company, product, service, category, feature, benefit, etc.

Example | Illustration

Etymology | Origin

name recognition

Definition | Meaning

  1. The ability of a brand name to trigger a response in the mind of a consumer.

Example | Illustration

  • the Coca-Cola and Disney brands have extraordinarily high name recognition around the world

Etymology | Origin

Compare | See

  • engram
  • brand awareness

mucker pose

Definition | Meaning

  1. The affectation by one social group of the distinctive linguistic habits of another in order to curry favor with that group.

Example | Illustration

  • in the United States, a country music singer who adopts a fake southern accent is striking a mucker pose

Etymology | Origin

morpheme

Definition | Meaning

  1. Any meaningful linguistic unit which cannot be further subdivided into smaller meaningful parts.

Example | Illustration

  • in English, the letter ‘s’ in final position (at the end of a word) is a morpheme indicating plurality

Etymology | Origin

mimetic word

Definition | Meaning

  1. Any word or name created in direct imitation of another word.

Example | Illustration

  • the word ‘litterbug’ was coined on the analogy of the word ‘jitterbug’

Etymology | Origin

metonym

Definition | Meaning

  1. The substitution of one name for another of similar meaning.

Example | Illustration

  • using the term ‘the White House’ to refer to the Executive Branch of the United Sates government

Etymology | Origin