Definition | Meaning

1. A system of names serving to identify and unite the individual offerings of a company, product line, or service line.
2. a more general term for all of the names associated with a company, product, or service, including, but not limited to department names, job titles, feature names, benefit names, ingredient names, flavor names, etc.

Example | Illustration

• General Mills, for example, has a line of cereals based upon the names of monsters: Boo Berry,Count Chocula, Franken Berry, and the sadly departed Fruit Brute and Yummy Mummy

Etymology | Origin

Compare | See

• nomenclator