Definition | Meaning

1. Any brand name particularly well-suited to its positioning and/or purpose.

Example | Illustration

Etymology | Origin

Definition | Meaning

1. The distinctive beliefs of a company, typically instilled, consciously or unconsciously, by its founders.

Example | Illustration

Etymology | Origin

Definition | Meaning

1. Any brand name derived from a personal name, even if that person is fictitious, mysterious, or legendary.

Example | Illustration

• Aunt Jemima
• Betty Crocker
• Michael Jordan
• Barbie

Etymology | Origin

• French éponyme < Greek eponumos ‘named after’ < epi- ‘after’ + onuma ‘name’

Compare | See

• matronym
• patronym

Definition | Meaning

1. A noun whose single form can designate either a male or a female.

Example | Illustration

• ‘author’
• ‘poet’

Etymology | Origin

Definition | Meaning

1. The neural change hypothesized to account for the memorability of a name in the mind of the hearer.

Example | Illustration

• a particularly memorable name such as Monster may trigger specific engrams in your mind

Etymology | Origin

Compare | See

• psycholinguistics