Definition | Meaning

1. The literal translation of a name from one language into another.

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Etymology | Origin

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• metaphrase

Definition | Meaning

1. The consumer’s interpretation or analysis of an unfamiliar name, the process of which may include folk etymology, analogy, etc.

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Etymology | Origin

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• folk etymology
• analogy

Definition | Meaning

1. Any word that names a part that belongs to a larger entity.

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• any word that suggests a part-whole relationship, such as ‘door’ or ‘window’ in ‘house’ or ‘engine’ or ‘steering-wheel’ in ‘car’

Etymology | Origin

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• holonym

Definition | Meaning

1. Any brand which transcends several categories and prompts consumers to see those categories in a new light.

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• Oprah Winfrey

Etymology | Origin

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• megabrand
• range brand

Definition | Meaning

1. Any brand which dominates one or more categories.

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Etymology | Origin

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• megabrand
• range brand

Definition | Meaning

1. Any brand name derived from the name of a real, fictional, or mythical maternal figure.

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• Mrs. Fields

Etymology | Origin

Definition | Meaning

1. Any distinctive surface quality which distinguishes a name from its ordinary counterpart in the lexicon.

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• a name may be marked graphemically, orthographically, phonemically, morphemically, semantically, syntactically, or in some combination of any or all of these

Etymology | Origin