Definition | Meaning
Any name given to a literary character that is descriptive of a quality or trait of that character.
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‘Long John Silver’ for someone who is tall and has silver hair
Etymology | Origin
Definition | Meaning
The cultural tendency of a set of regional dialects to coalesce into a standard language in response to a center of gravity.
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the recent standardization of Mandarin Chinese on the model of the Beijing dialect
Etymology | Origin
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Definition | Meaning
The natural tendency of a language to branch into a set of regional dialects.
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the distinctive dialects of British English are the result of centrifugal force
Etymology | Origin
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Definition | Meaning
The literal translation of a word from one language into the lexicon of another.
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the Mandarin Chinese term nan pengyou ‘male friend’ is a direct translation of the English word ‘boyfriend’
Etymology | Origin
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Definition | Meaning
A bad name.
A name ill-suited to its positioning and/or purpose.
Etymology | Origin
coined by analogy to cacaphonous from Greek kako ‘bad’ < Indo-European *kakka- ‘to defecate’ + Greek onuma ‘name’
Definition | Meaning
The particular qualities of one culture’s language ascribed to it by the speakers of another.
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A French name in English often conveys a sense of sensuality and/or sophistication. Would the Clinique cosmetic line be so popular if it were called ‘Clinic’ instead?
Etymology | Origin
French ‘a mark of distinction, individuality, or authenticity’ < Old French cacher ‘to press, as with a signet ring’
Definition | Meaning
The competitive brand landscape within a category or across related categories.
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Etymology | Origin
coined from brand + landscape
Definition | Meaning
A systematic, comprehensive plan for the development of a brand.
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Etymology | Origin
Definition | Meaning
The distinctive benefit associated with a brand by its customers.
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Etymology | Origin
Definition | Meaning
The human traits associated with a brand by its customers.
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Etymology | Origin
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