Definition | Meaning
- In commercial terms, the formal ceremony in which a new name is bestowed upon a company, product, or service, often in the form of an advertisement or public relations event.
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backronym
Definition | Meaning
- A name reinterpreted by consumers as an amusing or ironic acronym.
Example | Illustration
- some owners jokingly suggest that the name Fiat stands for “Fix It Again Tomorrow”
Etymology | Origin
- coined from back + acronym
Compare | See
- acronym
back formation
Definition | Meaning
- The creation of a new word from an existing form assumed, incorrectly, to be its derivative.
Example | Illustration
- the word ‘edit’ was actually formed by dropping the suffix ‘-or’ from ‘editor’, not the other way around
Etymology | Origin
attributive noun
Definition | Meaning
- A noun which directly precedes the noun it modifies, without the necessity of a linking verb.
Example | Illustration
- London Fog brand apparel
associative field
Definition | Meaning
- Any set of names connected in form, meaning, or both.
Example | Illustration
Etymology | Origin
Compare | See
- clutter
- semantic field
archaism
Definition | Meaning
- Any brand name which, by the simple passage of time, is antiquated in style or meaning.
Example | Illustration
- Clabber Girl baking powder
Etymology | Origin
Compare | See
- archaicism
- anachronism
archaicism
Definition | Meaning
- Any brand name which, by the simple passage of time, is antiquated in style or meaning.
Example | Illustration
- Clabber Girl baking powder
Etymology | Origin
Compare | See
- archaism
- anachronism
arbitrary name
Definition | Meaning
- Any brand name which bears no direct relationship to the company, product, service, or attribute it describes.
Example | Illustration
- Apple
Etymology | Origin
Compare | See
- descriptive name
- fanciful name
- suggestive name
aptronym
Definition | Meaning
- Any brand name particularly well-suited to to its category.
Example | Illustration
- Silk (soy milk)
Etymology | Origin
Compare | See
appellation
Definition | Meaning
- An alternative name or descriptive epithet.
Example | Illustration
- The Uncola is an appellation of 7-Up brand soft drink.
Compare | See
- nickname