Definition | Meaning

1. The study of the psychological factors involved in the perception of, and response to, language.

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• the memorability of brand names

Etymology | Origin

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• linguistics

Definition | Meaning

1. The acquisition by a word of a new meaning under the influence of another word in the same associative field.

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Etymology | Origin

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• associative field

Definition | Meaning

1. A false name adopted to protect a trade secret, and, not coincidentally, to arouse the interest of the target market.

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• Ginger was the pseudonym of the Segway human transporter

Etymology | Origin

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• code name

Definition | Meaning

1. Any name capable of being owned and trademarked, as opposed to a descriptive name.

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Etymology | Origin

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• descriptive name

Definition | Meaning

1. Any word or brand name created by the whimsical blending of two or more other words, as found in the works of Lewis Carroll.

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• Snapple, a portmanteau of the English words ‘snap’ and ‘apple’

Etymology | Origin

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• blend

Definition | Meaning

1. The proliferation of words sharing a single, ancestral root.

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• the English words ‘aggregate’, ‘congregate’, ‘egregious’, ‘gregarious’, and ‘segregate’ are all derived from the Latin root greg- ‘to flock, to herd’

Etymology | Origin

Definition | Meaning

1. The use of multiple names for the same company, product, or service.
2. The use of several words to create one brand name.

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Etymology | Origin

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• poecilonymy

Definition | Meaning

1. The use of multiple names for the same company, product, or service.
2. The use of several words to create one brand name.

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Etymology | Origin

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• polyonomy

Definition | Meaning

1. Any character or symbol used in place of a word.

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• the @ sign

Etymology | Origin