Definition | Meaning

1. A name composed of a number or numbers.

Example | Illustration

• Pepsi One
• Coke Zero

Definition | Meaning

1. Any word which denotes a person or thing, an act, or a quality, in contrast to a relational word, which merely expresses a grammatical relationship between notional words.

Example | Illustration

• brand names are typically based upon notional words

Etymology | Origin

Definition | Meaning

1. A system of names serving to identify and unite the individual offerings of a company, product line, or service line.
2. a more general term for all of the names associated with a company, product, or service, including, but not limited to department names, job titles, feature names, benefit names, ingredient names, flavor names, etc.

Example | Illustration

• General Mills, for example, has a line of cereals based upon the names of monsters: Boo Berry,Count Chocula, Franken Berry, and the sadly departed Fruit Brute and Yummy Mummy

Etymology | Origin

Compare | See

• nomenclator

Definition | Meaning

1. A naming and verbal branding specialist.

Example | Illustration

Etymology | Origin

• Latin nomenclator ‘name-caller’, a slave whose duty was to announce the names of the people his master met

Compare | See

• nomenclature