Definition | Meaning
- The ability of a brand name to trigger a response in the mind of a consumer.
Example | Illustration
- the Coca-Cola and Disney brands have extraordinarily high name recognition around the world
Etymology | Origin
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Definition | Meaning
- The affectation by one social group of the distinctive linguistic habits of another in order to curry favor with that group.
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- in the United States, a country music singer who adopts a fake southern accent is striking a mucker pose
Etymology | Origin
Definition | Meaning
- Any meaningful linguistic unit which cannot be further subdivided into smaller meaningful parts.
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- in English, the letter ‘s’ in final position (at the end of a word) is a morpheme indicating plurality
Etymology | Origin
Definition | Meaning
- Any brand name consisting of a single word.
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Etymology | Origin
Definition | Meaning
- A misheard song lyric.
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Etymology | Origin
Definition | Meaning
- Any word or name created in direct imitation of another word.
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- the word ‘litterbug’ was coined on the analogy of the word ‘jitterbug’
Etymology | Origin
Definition | Meaning
- An unusually short name.
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- The Motorola Q brand mobile device.
Definition | Meaning
- The substitution of one name for another of similar meaning.
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- using the term ‘the White House’ to refer to the Executive Branch of the United Sates government
Etymology | Origin
Definition | Meaning
- The literal translation of a phrase from one language into another.
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Etymology | Origin
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Definition | Meaning
- Any figure of speech in which one object or concept is likened to another.
Example | Illustration
Etymology | Origin