The Scarcliff Dictionary of Branding

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Branding Dictionary, Branding Glossary, Branding Lexicon

exonym

December 29, 2007 Brent

Definition | Meaning

  1. A place name which is pronounced or spelled very differently in its language of origination.

Example | Illustation

  • The Italian city of Firenze is typically referred to in English as Florence.
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  • Brent Scarcliff
  • Evocative Brand Naming Agency: Brand Messaging and Naming Consultants
  • Evocative Places Branding Agency: Community, Destination, Place, and Tourism Brand Consultants
  • Extra Meaning Brand Integration Agency: Brand Story and Product Placement Consultants
  • Fresh Meaning Brand Naming Company: Brand Identity and Naming Consultants
  • Joy Salvador
  • Otter Research Agency: Brand, Consumer, Culture, and Market Research Consultants
  • Resounding Success Brand Communications Agency: Advertising, Brand, Interactive, Packaging, and Public Relations Copy Writers
  • Rich In Meaning Book, Game, Movie, Music, Show, Television, and Themed Entertainment Consultants
  • Rich With Meaning Branding Agency: Lifestyle and Luxury Brand Consultancy
  • Savaiki South Seas Lifestyle Company
  • Savory Characters Branding Agency: Food, Beverage, and Restaurant Brand Consultants
  • Scarcliff Salvador Branding Agency: Brand Culture and Language Consultants

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