Definition | Meaning
- The attribution of a human emotion to a product or service.
Example | Illustration
- Cheerios cereal
Etymology | Origin
paronym
Definition | Meaning
- Any brand name derived from an understandable word in a foreign language.
Example | Illustration
- Trésor perfume, where ‘trésor’ is the French source of the English word ‘treasure’
Etymology | Origin
paronomasia
Definition | Meaning
- The use in naming of a play on words, including but not limited to punning.
Example | Illustration
- L’eggs pantyhose
Etymology | Origin
parent brand
Definition | Meaning
- Any brand which lends a portion of its identity and equity to one or more subsidiary brands, most often by sharing its name.
Example | Illustration
Etymology | Origin
oxymoron
Definition | Meaning
- A figure of speech containing an actual or ironic contradiction.
Example | Illustration
- ‘jumbo shrimp’
Etymology | Origin
orthography
Definition | Meaning
- The art of spelling.
Example | Illustration
Etymology | Origin
oronym
Definition | Meaning
- A string of words which sound the same as another string of words.
Example | Illustration
- ‘ice cream’ is an oronym of ‘I scream’
Etymology | Origin
Compare | See
- homophone
onymous
Definition | Meaning
- Having a brand name.
Example | Illustration
Etymology | Origin
Compare | See
- anonymous
onomatopoeia
Definition | Meaning
- The creation of a brand name or catchphrase that sounds like what it refers to.
Example | Illustration
- The ‘Snap! Crackle! Pop!’ of Kellogg’s Rice Krispies puffed rice cereal
Etymology | Origin
onomastics
Definition | Meaning
- The study of names and naming practices.
Example | Illustration
Etymology | Origin