Definition | Meaning

1. A name composed of a number or numbers.

Example | Illustration

• Pepsi One
• Coke Zero

Definition | Meaning

1. Any word which denotes a person or thing, an act, or a quality, in contrast to a relational word, which merely expresses a grammatical relationship between notional words.

Example | Illustration

• brand names are typically based upon notional words

Etymology | Origin

Definition | Meaning

1. A system of names serving to identify and unite the individual offerings of a company, product line, or service line.
2. a more general term for all of the names associated with a company, product, or service, including, but not limited to department names, job titles, feature names, benefit names, ingredient names, flavor names, etc.

Example | Illustration

• General Mills, for example, has a line of cereals based upon the names of monsters: Boo Berry,Count Chocula, Franken Berry, and the sadly departed Fruit Brute and Yummy Mummy

Etymology | Origin

Compare | See

• nomenclator

Definition | Meaning

1. A naming and verbal branding specialist.

Example | Illustration

Etymology | Origin

• Latin nomenclator ‘name-caller’, a slave whose duty was to announce the names of the people his master met

Compare | See

• nomenclature

Definition | Meaning

1. Any word free of any significant taboo in the languages under consideration, meaning that it may be employed without reservation in the creation of a brand name.

Example | Illustration

Etymology | Origin

• Hawaiian noa ‘free’

Compare | See

• taboo word

Definition | Meaning

1. The familiar form of a brand name.

Example | Illustration

• Bud for Budweiser
• T-bird for Thunderbird
• Sunny D for Sunny Delight

Etymology | Origin

Definition | Meaning

1. The meaningful connection between the members of a semantic field.

Example | Illustration

• the meaningful connection between the words ‘kitten’, ‘cat’, and ‘feline’

Etymology | Origin

Definition | Meaning

1. An abbreviation consisting of the first letters of a phrase, often used in e-mail and instant messaging.

Example | Illustration

• IMO for ‘in my opinion’

Etymology | Origin

Definition | Meaning

1. The art, science, and craft of coining new brand names.

Example | Illustration

Etymology | Origin

Definition | Meaning

1. Any newly and deliberately coined word or name.

Example | Illustration

Etymology | Origin

Compare | See

• coined name