Definition | Meaning
- The set of guidelines governing the use of brand names within a given organization.
Example | Illustration
Etymology | Origin
Compare | See
- brand architecture
- brand nomenclature
- naming architecture
- naming protocol
- nomenclature
naming protocol
Definition | Meaning
- The set of guidelines governing the development of new brand names within a given organization.
Example | Illustration
Etymology | Origin
Compare | See
- brand architecture
- brand nomenclature
- naming architecture
- naming standards
- nomenclature
naming architecture
Definition | Meaning
- The system by which a company’s portfolio of names are organized, including the process of introducing new names and retrofitting acquired names.
Example | Illustration
- A well-structured naming architecture will help a company decide if a new product should employ a proprietary name or descriptive name or if the new name should share a common theme with one of more of the company’s existing products. Even more importantly, a clear, effective naming architecture will help the company’s customers buy its products or services.
Etymology | Origin
Compare | See
- brand architecture
- brand nomenclature
- naming protocol
- naming standards
- nomenclature
naming
Definition | Meaning
- The art, science, and craft of developing the ideal name to identify a given company, product, service, category, feature, benefit, etc.
Example | Illustration
Etymology | Origin
name recognition
Definition | Meaning
- The ability of a brand name to trigger a response in the mind of a consumer.
Example | Illustration
- the Coca-Cola and Disney brands have extraordinarily high name recognition around the world
Etymology | Origin
Compare | See
- engram
- brand awareness
mucker pose
Definition | Meaning
- The affectation by one social group of the distinctive linguistic habits of another in order to curry favor with that group.
Example | Illustration
- in the United States, a country music singer who adopts a fake southern accent is striking a mucker pose
Etymology | Origin
morpheme
Definition | Meaning
- Any meaningful linguistic unit which cannot be further subdivided into smaller meaningful parts.
Example | Illustration
- in English, the letter ‘s’ in final position (at the end of a word) is a morpheme indicating plurality
Etymology | Origin
mononym
Definition | Meaning
- Any brand name consisting of a single word.
Example | Illustration
Etymology | Origin
mondegreen
Definition | Meaning
- A misheard song lyric.
Example | Illustration
Etymology | Origin
mimetic word
Definition | Meaning
- Any word or name created in direct imitation of another word.
Example | Illustration
- the word ‘litterbug’ was coined on the analogy of the word ‘jitterbug’
Etymology | Origin