Definition | Meaning
- An unusually short name.
Example | Illustration
- The Motorola Q brand mobile device.
metonym
Definition | Meaning
- The substitution of one name for another of similar meaning.
Example | Illustration
- using the term ‘the White House’ to refer to the Executive Branch of the United Sates government
Etymology | Origin
metaphrase
Definition | Meaning
- The literal translation of a phrase from one language into another.
Example | Illustration
Etymology | Origin
Compare | See
- metaname
metaphor
Definition | Meaning
- Any figure of speech in which one object or concept is likened to another.
Example | Illustration
Etymology | Origin
metaname
Definition | Meaning
- The literal translation of a name from one language into another.
Example | Illustration
Etymology | Origin
Compare | See
- metaphrase
metanalysis
Definition | Meaning
- The consumer’s interpretation or analysis of an unfamiliar name, the process of which may include folk etymology, analogy, etc.
Example | Illustration
Etymology | Origin
Compare | See
- folk etymology
- analogy
meronym
Definition | Meaning
- Any word that names a part that belongs to a larger entity.
Example | Illustration
- any word that suggests a part-whole relationship, such as ‘door’ or ‘window’ in ‘house’ or ‘engine’ or ‘steering-wheel’ in ‘car’
Etymology | Origin
Compare | See
- holonym
metabrand
Definition | Meaning
- Any brand which transcends several categories and prompts consumers to see those categories in a new light.
Example | Illustration
- Oprah Winfrey
Etymology | Origin
Compare | See
- megabrand
- range brand
megabrand
Definition | Meaning
- Any brand which dominates one or more categories.
Example | Illustration
Etymology | Origin
Compare | See
- megabrand
- range brand
matronym
Definition | Meaning
- Any brand name derived from the name of a real, fictional, or mythical maternal figure.
Example | Illustration
- Mrs. Fields
Etymology | Origin