Any distinctive surface quality which distinguishes a name from its ordinary counterpart in the lexicon.
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a name may be marked graphemically, orthographically, phonemically, morphemically, semantically, syntactically, or in some combination of any or all of these
Any language used as a medium of communication between peoples of diverse speech.
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English is now the lingua franca of Asia, although many varieties of English are spoken there, including Australian English, Hong Kong English, Japanese English, Singaporean English, etc.
Any variation of an existing product or service which shares its parent brand’s key characteristics but which is distinguished by a new benefit (flavor, size, etc.).