Any word identical to another in its written form, but different in sound and meaning.
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the present tense of the verb ‘to read’ (i.e. “Let’s read this story together”.) and the past participle of the same verb (i.e. “He read me a lovely poem”.)
To a trademark attorney, genericide is a major headache, but, to a marketing professional, it can be the classic good problem to have. It means that your offering is dominating its category, and you must pair your brand name with an existing or new category descriptor.
Any affix (prefix, suffix, or infix) which unites a set of otherwise unrelated names.
Example | Illustration
McChicken, McNuggets, and McRibs are examples of the McDonald’s ‘Mc-’ brand name prefix formative, which the company has successfully defended in court