The likelihood that a particular word will occur in the neighborhood of another word.
Example | Illustration
This tendency can be exploited by commercial names. The words ‘spick’ and ‘span’ are an example of collocation; the phrase these words always from inspired the Spic and Span brand cleaning product name.
The particular qualities of one culture’s language ascribed to it by the speakers of another.
Example | Illustration
A French name in English often conveys a sense of sensuality and/or sophistication. Would the Clinique cosmetic line be so popular if it were called ‘Clinic’ instead?
Etymology | Origin
French ‘a mark of distinction, individuality, or authenticity’ < Old French cacher ‘to press, as with a signet ring’