The creation of a new word by combining the first part of one word with the last part of another.
Example | Illustration
the word ‘smog’ is made up of the words ‘smoke’ and ‘fog’
the brand name Netopia is made up of the words ‘net’ and ‘utopia’
although comparatively rare in English, this process is a common means of word formation in several language families (e.g. Malayo-Polynesian); it is distinct from recombinant morphemics in that only a portion of each morpheme is used
In commercial terms, the formal ceremony in which a new name is bestowed upon a company, product, or service, often in the form of an advertisement or public relations event.