Definition | Meaning

1. Any brand name which, by the simple passage of time, is antiquated in style or meaning.

Example | Illustration

• Clabber Girl baking powder

Etymology | Origin

Compare | See

• archaism
• anachronism

Definition | Meaning

1. Any brand name which bears no direct relationship to the company, product, service, or attribute it describes.

Example | Illustration

• Apple

Etymology | Origin

Compare | See

• descriptive name
• fanciful name
• suggestive name

Definition | Meaning

1. Any brand name particularly well-suited to to its category.

Example | Illustration

• Silk (soy milk)

Etymology | Origin

Compare | See

Definition | Meaning

1. An alternative name or descriptive epithet.

Example | Illustration

• The Uncola is an appellation of 7-Up brand soft drink.

Compare | See

• nickname
  

Definition | Meaning

1. Any name formed by the omission of the initial syllable of a word or phrase.

Example | Illustration

• blog (web log)

Etymology | Origin

Compare | See

Definition | Meaning

1. Any brand name created as the direct opposite of another name.

Example | Illustration

• The Uncola (7-Up)

Etymology | Origin

Compare | See

Definition | Meaning

1. Any company, product, service, etc. that has not yet been given a name or a code name.
2. Any brand name so bland that it blends into the crowd.

Example | Illustration

Etymology | Origin

Compare | See

Defintion | Meaning

1. A name with a distinctively masculine tonality.

Example | Illustration

• Red Bull brand energy drink

Compare | See

• gynonym

Definition | Meaning

1. Any acronym or abbreviation that is so well established that its origin is no longer widely understood.

Example | Illustration

• scuba (self-contained underwater breathing apparatus)

Etymology | Origin

Compare | See

Definition | Meaning

1. Any brand name whose use is chronologically incongruous.

Example | Illustration

• Orville Redenbacher
• Roman Meal

Etymology | Origin

• Greek ana- + chronos ‘time’