Definition | Meaning

1. The blending of two or more meanings into one brand name.

Example | Illustration

• Dodge Caravan

Etymology | Origin

• Old French amalgame < Late Latin amalgama < Greek malagma ‘soft mass’

Definition | Meaning

1. Any brand name consisting of some combination of letters and numbers.

Example | Illustration

• Lexus ES300 sedan

Etymology | Origin

Definition | Meaning

1. Any brand name which includes a reference, explicit or implicit, to a culture’s classical literature, or any indirect reference to pop culture.

Example | Illustration

• Honda Odyssey

Etymology | Origin

• Late Latin allusion ‘a playing with’

Definition | Meaning

1. Any brand name consisting of two or more conjoined words, each beginning with the same phoneme.

Example | Illustration

• MCI’s Friends and Family

Etymology | Origin

• Latin ad- ‘to’ + littera ‘letter’

Definition | Meaning

1. Any ancient poetic and naming technique involving the initial repetition of the same initial consonant or vowel or, more rarely, of any initial vowel.

Example | Illustration

• Ford Explorer
• Ford Expedition
• Ford Escape
• Ford Excursion

Etymology | Origin

• Latin ad- ‘to’ + littera ‘letter’

Definition | Meaning

1. Any brand name consisting of a noun denoting the agent or doer of an action, in English typically formed by adding the suffix ‘-er’ to the base verb.

Example | Illustration

• Ford Explorer

Etymology | Origin

Definition | Meaning

1. Any brand name consisting of two conjoined descriptive adjectives which together suggest the key attributes of the offering.

Example | Illustration

• Lea & Perrins Sweet ‘n Spicy steak sauce

Etymology | Origin

Definition | Meaning

1. Any brand name formed from the initial letter or letters of a series of words in a phrase.

Example | Illustration

• NAFTA
• IBM

Etymology | Origin

Definition | Meaning

1. Any brand name created by shortening a word or phrase.

Example | Illustration

• Inc. magazine

Etymology | Origin

• Middle English abbreviaten < Late Latin abbreviare < Latin ad- ‘to’ + breviare ‘shorten’