teknonymy

Definition | Meaning:

  1. The custom of referring to a parent by the name of his or her child.
  2. The custom of referring to a company by the name of its product or service.

Example | Illustration:

  1. Referring to Research In Motion as BlackBerry is an example of teknonymy.

paranym

Definition | Meaning:

  1. A term chosen to distract the hearer from a less desirable term.

Example | Illustration:

  • The term ‘liberation’ is often used as a paranym for the term ‘invasion’.

Compare | See

  • euphemism

metonymy

Definition | Meaning

  1. A figure of speech where an attribute of the subject is used to name the subject.

Example | Illustration

Etymology | Origin

Compare | See