Definition | Meaning
A company name derived from the name of one of that company’s products or services.
Etymology | Origin
The term was originally coined to describe the practice in some cultures of renaming a parent after one of his or her children.
Definition | Meaning
A brand name or descriptor composed of two identical parts.
Example | Illustration
Definition | Meaning
A name or word to be avoided because it is sacred, politically incorrect, vulgar, or otherwise inappropriate.
Etymology | Origin
Definition | Meaning:
The tendency for things of great interest to a community to attract a large number of colorful synonyms.
Definition | Meaning:
A word having a very similar meaning to another.
Definition | Meaning:
A brand name which uses one example of its category to stand for the entire category.
Example | Illustration:
Staples is a synecdoche for office supplies.Red Lobster is a synecdoche for seafood.
Compare | See:
Definition | Meaning:
Any distinctive element of the brand identity which calls to mind the brand as a whole.
Example | Illustration:
The name ‘Google’ is a symbol of the Google brand.
The ‘swoosh’ design is a symbol of the Nike brand.
The unique design of its gass bottle is a symbol of the Coca-Cola brand.
Compare | See:
Definition | Meaning:
A brand name which suggests or refers to the category of the good or service in question, but which does not actually describe it.
Compare | See:
descriptive name
allusive name
metaphoric name
Definition | Meaning:
The semantic qualities a given sound or combination of sounds suggests in and of itself.
Example | Illustration:
The high vowel /i/, as in the word ‘pea’, sounds small.
The low vowel /a/, as in ‘father’, sounds large.
Definition | Meaning:
A permissible combination of distinctive sounds or phonemes in a given language.
Example | Illustration:
‘Sl-’ (as in the Slurpee slushy soft drink brand) fits the English sound pattern and is therefore considered not difficult for an English speaker to pronounce.
‘Sb-’ (as in the Sbarro Italian restaurant brand) does not fit the English sound pattern and is therefore considered by English speakers to be foreign and/or difficult to pronounce.
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