Definition | Meaning:
- The study of the sociological factors involved in the use of language, including differences in gender, race, class, etc.
Compare | See:
- linguistics
sociative morpheme
Definition | Meaning:
- An element of a compound brand name which does not normally occur outside of that compound.
Example | Illustration:
- Ocean Spray Cran•Apple brand juice
- Ocean Spray Cran•Cherry brand juice
- Ocean Spray Cran•Grape brand juice
- Ocean Spray Cran•Mango brand juice
- Ocean Spray Cran•Raspberry brand juice
- Ocean Spray Cran•Strawberry brand juice
- Ocean Spray Cran•Tangerine brand juice
Compare | See:
- morpheme
slogan
Definition | Meaning:
- A catch phrase typically developed in support of a short-term advertising campaign rather than a longer-term brand-building program.
Example | Illustration:
- ‘Must See TV’ was a slogan of NBC in the 1990s.
Compare | See:
- catch phrase
- strap line
- tag line
- brand line
slang
Definition | Meaning:
- The non-standard vocabulary of a given culture or sub-culture, typically consisting of coinages and figures of speech.
simile
Definition | Meaning:
- A figure of speech in which an explicit comparison is made between two unlike objects via a construction such as like, as, than, similar to, resembles, etc.
Example | Illustration:
- The former Chevy slogan ‘Like A Rock’ is a simile for ‘tough’.
shibboleth
Definition | Meaning:
- A brand name or word whose native pronunciation is difficult for a non-native speaker.
service brand
Definition | Meaning
- A brand associated with a service or family of services.
semantics
Definition | Meaning:
- The study of meaning in language, including the relationship between language, thought, and behavior.
root
Definition | Meaning:
- The semantic kernel from which a set of words is derived by phonetic, morphemic, and/or semantic change.
Example | Illustration:
- The shared semantic kernel of the words ‘black’, ‘blue’, ‘blond’, and ‘blush’ is the Indo-European root *bhel-, which originally referred (several thousand years ago) to the colors seen in a fire.
Compare | See”
- semantics
rhyme
Definition | Meaning:
- A mnemonic device in which two or more words correspond in sound.
Example | Illustration:
In English, ‘tall’ and ‘ball’ rhyme.