Definition | Meaning
- The proliferation of words sharing a single, ancestral root.
Example | Illustration
- the English words ‘aggregate’, ‘congregate’, ‘egregious’, ‘gregarious’, and ‘segregate’ are all derived from the Latin root greg- ‘to flock, to herd’
Etymology | Origin
Definition | Meaning
- The use of multiple names for the same company, product, or service.
- The use of several words to create one brand name.
Example | Illustration
Etymology | Origin
Compare | See
Definition | Meaning
- The use of multiple names for the same company, product, or service.
- The use of several words to create one brand name.
Example | Illustration
Etymology | Origin
Compare | See
Definition | Meaning
- Any character or symbol used in place of a word.
Example | Illustration
Etymology | Origin
Definition | Meaning
- A consonant cluster apparently associated with a particular semantic field, but with no distinguishable independent meaning.
Example | Illustration
Etymology | Origin
Definition | Meaning
- A meaningful sound, the smallest unit of speech which distinguishes one word from another in a given language.
Example | Illustration
- in the pair of words ‘bat’ and ‘mat’, the distinguishing sounds /b/ and /m/ are both phonemes
Etymology | Origin
Definition | Meaning
- A figure of speech in which a company, product, or service is given human form.
Example | Illustration
- Mr. Clean cleaning products
- Nintendo Game Boy game system
Etymology | Origin
Compare | See
Definition | Meaning
- A semantic shift which results in a less favorable connotation.
Example | Illustration
Etymology | Origin
Definition | Meaning
- Any brand name derived from an actual, fictional, or mythical paternal figure.
Example | Illustration
Etymology | Origin
Definition | Meaning
- A regional dialect.
Example | Illustration
- the distinctive dialect of New Orleans
Etymology | Origin