Definition | Meaning
- Any ancient poetic and naming technique involving the initial repetition of the same initial consonant or vowel or, more rarely, of any initial vowel.
Example | Illustration
- Ford Explorer
- Ford Expedition
- Ford Escape
- Ford Excursion
Etymology | Origin
- Latin ad- ‘to’ + littera ‘letter’
Definition | Meaning
- Any brand name consisting of a noun denoting the agent or doer of an action, in English typically formed by adding the suffix ‘-er’ to the base verb.
Example | Illustration
Etymology | Origin
Definition | Meaning
- Any brand name consisting of two conjoined descriptive adjectives which together suggest the key attributes of the offering.
Example | Illustration
- Lea & Perrins Sweet ‘n Spicy steak sauce
Etymology | Origin
Definition | Meaning
- Any brand name formed from the initial letter or letters of a series of words in a phrase.
Example | Illustration
Etymology | Origin
Definition | Meaning
- Any brand name created by shortening a word or phrase.
Example | Illustration
Etymology | Origin
- Middle English abbreviaten < Late Latin abbreviare < Latin ad- ‘to’ + breviare ‘shorten’