Definition | Meaning
- A call to action.
- The immediate and specific consumer action sought by a promotion.
Tag Archives: C
corporate image
Definition | Meaning:
- A culture’s perception of a company.
co-brand
Definition | Meaning:
- The use of more than one more-or-less equal brands in a single offer.
brand culture
Definition | Meaning:
- The unique culture created by a brand’s founders, employees, partners, customers, and neighboring brands.
cohyponym
Definition | Meaning
- A word that is a hyponym of another word.
Example | Illustration
Etymology | Origin
Compare | See
cryptonym
Definition | Meaning
- A secret name.
- A code name not designed to be heard by the general public.
Compare | See
- code name
corporate brand
Definition | Meaning
- Any brand associated with a company or organization rather than a specific product or service.
Example | Illustration
Etymology | Origin
consonance
Definition | Meaning
- The repetition of a consonant sound.
Example | Illustration
- Cracker Jack
Etymology | Origin
connotation
Definition | Meaning
- >A word’s extrinsic, figurative senses, including its overtones and shades of meaning.
Example | Illustration
- the word ‘travel’ can connote different things to various people – some may think of driving a car, while others think of journeying to exotic locations, while still others think of the hassle involved with getting from airport to airport
Etymology | Origin
Compare | See
- denotation
colloquialism
Definition | Meaning
- An informal word which is frowned upon in formal speech or writing.
Example | Illustration
- the word ‘ain’t’ is a colloquialism
Etymology | Origin