Definition | Meaning:
- The process of synchronizing the different elements of a brand.
Definition | Meaning
- A term that is part of a larger class.
Example | Illustration
Etymology | Origin
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Definition | Meaning
Example | Illustration
- A word that embodies a class of words.
Etymology | Origin
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Definition | Meaning
- A brand which promotes as one of its key elements an ingredient brand.
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Definition | Meaning
- Any of two or more companies, products, services, etc. sharing the same brand name.
Example | Illustration
Etymology | Origin
Definition | Meaning
- Any word which encompasses the entire category.
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- ‘body’ is a holonym of ‘head’, ‘hand’, etc.
Etymology | Origin
- Greek holo ‘whole’ + onuma ‘name’
Definition | Meaning
- Any brand name derived from mythology or religion.
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- Saint Brendan’s Superior irish cream liqueur, named after the Irish saint
- Zeus salad dressing, named after the Greek god
Etymology | Origin
- Greek hieros ‘holy’ + onuma ‘name’
Definition | Meaning
- Any word identical to another in its written form, but different in sound and meaning.
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- the present tense of the verb ‘to read’ (i.e. “Let’s read this story together”.) and the past participle of the same verb (i.e. “He read me a lovely poem”.)
Etymology | Origin
Definition | Meaning
- A sporadic sound change characterized by the omission in speech of one of several consecutive identical sounds or syllables.
Example | Illustration
- instead of pronouncing three individual ‘w’s to describe the ‘www’ of a URL address, people may only pronounce one or two ‘w’s
Etymology | Origin