Definition | Meaning:
- A brand name which suggests or refers to the category of the good or service in question, but which does not actually describe it.
Compare | See:
- descriptive name
- allusive name
- metaphoric name
Tag Archives: N
numeronym
Definition | Meaning
- A name composed of a number or numbers.
Example | Illustration
- Pepsi One
- Coke Zero
notional word
Definition | Meaning
- Any word which denotes a person or thing, an act, or a quality, in contrast to a relational word, which merely expresses a grammatical relationship between notional words.
Example | Illustration
- brand names are typically based upon notional words
Etymology | Origin
nomenclature
Definition | Meaning
- A system of names serving to identify and unite the individual offerings of a company, product line, or service line.
- a more general term for all of the names associated with a company, product, or service, including, but not limited to department names, job titles, feature names, benefit names, ingredient names, flavor names, etc.
Example | Illustration
- General Mills, for example, has a line of cereals based upon the names of monsters: Boo Berry,Count Chocula, Franken Berry, and the sadly departed Fruit Brute and Yummy Mummy
Etymology | Origin
Compare | See
- nomenclator
nomenclator
Definition | Meaning
- A naming and verbal branding specialist.
Example | Illustration
Etymology | Origin
- Latin nomenclator ‘name-caller’, a slave whose duty was to announce the names of the people his master met
Compare | See
- nomenclature
noa word
Definition | Meaning
- Any word free of any significant taboo in the languages under consideration, meaning that it may be employed without reservation in the creation of a brand name.
Example | Illustration
Etymology | Origin
- Hawaiian noa ‘free’
Compare | See
- taboo word
nickname
Definition | Meaning
- The familiar form of a brand name.
Example | Illustration
- Bud for Budweiser
- T-bird for Thunderbird
- Sunny D for Sunny Delight
Etymology | Origin
nexus
Definition | Meaning
- The meaningful connection between the members of a semantic field.
Example | Illustration
- the meaningful connection between the words ‘kitten’, ‘cat’, and ‘feline’
Etymology | Origin
netcronym
Definition | Meaning
- An abbreviation consisting of the first letters of a phrase, often used in e-mail and instant messaging.
Example | Illustration
- IMO for ‘in my opinion’
Etymology | Origin
neology
Definition | Meaning
- The art, science, and craft of coining new brand names.
Example | Illustration
Etymology | Origin