Tag Archives: N

naming standards

Definition | Meaning

  1. The set of guidelines governing the use of brand names within a given organization.

Example | Illustration

Etymology | Origin

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  • brand architecture
  • brand nomenclature
  • naming architecture
  • naming protocol
  • nomenclature

naming protocol

Definition | Meaning

  1. The set of guidelines governing the development of new brand names within a given organization.

Example | Illustration

Etymology | Origin

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  • brand architecture
  • brand nomenclature
  • naming architecture
  • naming standards
  • nomenclature

naming architecture

Definition | Meaning

  1. The system by which a company’s portfolio of names are organized, including the process of introducing new names and retrofitting acquired names.

Example | Illustration

  • A well-structured naming architecture will help a company decide if a new product should employ a proprietary name or descriptive name or if the new name should share a common theme with one of more of the company’s existing products. Even more importantly, a clear, effective naming architecture will help the company’s customers buy its products or services.

Etymology | Origin

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  • brand architecture
  • brand nomenclature
  • naming protocol
  • naming standards
  • nomenclature

naming

Definition | Meaning

  1. The art, science, and craft of developing the ideal name to identify a given company, product, service, category, feature, benefit, etc.

Example | Illustration

Etymology | Origin

name recognition

Definition | Meaning

  1. The ability of a brand name to trigger a response in the mind of a consumer.

Example | Illustration

  • the Coca-Cola and Disney brands have extraordinarily high name recognition around the world

Etymology | Origin

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  • engram
  • brand awareness