Definition | Meaning:
- The roster of brands owned and/or managed by a particular entity.
Definition | Meaning
- The formal definition of a brand’s positioning, typically defining it’s niche in terms of its key benefit, target market, and competitive advantage.
Definition | Meaning
- The distinct niche that a brand occupies in a competitive environment.
Definition | Meaning:
- A name that consists of more than three words.
Definition | Meaning:
- A word with the same meaning as another.
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Definition | Meaning:
- A term chosen to distract the hearer from a less desirable term.
Example | Illustration:
- The term ‘liberation’ is often used as a paranym for the term ‘invasion’.
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Definition | Meaning:
- A name derived from one’s child.
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Definition | Meaning
- An uncapitalized word derived from a proper noun.
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- bikini
- china
- coke
- google
- xerox
Etymology | Origin
- pojma < Jim and John Pojman, the two brothers who created the term in 1975 + onym < Greek onuma ‘name’
- the term pojmanym is itself a pojmanym
Definition | Meaning
- The study of the psychological factors involved in the perception of, and response to, language.
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- the memorability of brand names
Etymology | Origin
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Definition | Meaning
- The acquisition by a word of a new meaning under the influence of another word in the same associative field.
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