Definition | Meaning:
A catch phrase typically developed in support of a short-term advertising campaign rather than a longer-term brand-building program.
Example | Illustration:
‘Must See TV’ was a slogan of NBC in the 1990s.
Compare | See:
catch phrase
strap line
tag line
brand line
Definition | Meaning:
The non-standard vocabulary of a given culture or sub-culture, typically consisting of coinages and figures of speech.
Definition | Meaning:
A figure of speech in which an explicit comparison is made between two unlike objects via a construction such as like, as, than, similar to, resembles, etc.
Example | Illustration:
The former Chevy slogan ‘Like A Rock’ is a simile for ‘tough’.
Definition | Meaning:
A brand name or word whose native pronunciation is difficult for a non-native speaker.
Definition | Meaning
A brand associated with a service or family of services.
Definition | Meaning:
The study of meaning in language, including the relationship between language, thought, and behavior.
Posts navigation